KAO performed against hay fevers beyond the industry standards.

[2009, March 4]

1. Introduction

If it looks down at the technology concerning hay fevers, it roughly divides and can divide roughly into the domain about a household appliance and daily necessaries, and medicine and an unregulated drug (Fig. 1, Fig. 2). The household appliance and the daily-necessaries domain have developed and put on the market the product with a filter from which the appliance manufacturers represented by Panasonic removes pollen, such as a cleaner and a conditioner. In the domain of medicine and an unregulated drug, the drug manufacturers represented by Takeda Chemical Industries, Ltd. is developing the medicinal properties which ease the simple screening method for an allergic disease, the production methods of an allergic rhinitis model animal, and the condition of hay fever.
It should observe – it is Kao. The company puts a pivoting foot on both area, and is doing R&D in this field over the past ten years or more. And technical development located in the intermediates of both areas is performed in recent years. The application about technology, such as a “pollen anti-adhesion agent”, has come out (failing mark frame in Fig. 2). It has shifted from defense type technology like the supportive care in an old the pharmaceutical area, and the filtering technology of a household appliance and a daily-necessaries domain to the active pollen countermeasures technology removed positively. It may be positioned as a leading company in a hay fever measure market.

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